Conduct Apple SWOT analysis for deciding whether to investin in that Assignment

Conduct Apple SWOT analysis for deciding whether to investin in that company or not - Assignment Example Every business has its strengths and weakness. Apple is one such a company. Its origins are humble from the garage where the company’s founders, the two Steves worked on their inventions (O’Grady, 2009). The company has grown from those times to the large company that it is today. This article will, therefore, attempt to look into the company and come up with an analysis, to give the potential investor an idea about the company. This will then guide the potential investor towards making the decision on whether to invest in the company or not. One prominent, strength of a company is its ability to be innovative (Ferrell & Hartline, 2011). This allows the company to maintain a competitive edge over its rivals. The launch of the IPod, I pad and the App store has allowed APPLE to become successful. This was done through the product design, branding, strategic alliances and its business model. The APPLE Company’s leadership, for example, has ensured that its corporate governance has remained stable (Hitt, Ireland & Hoskisson, 2008); even with the demise of its iconic Chief Executive Officer Steve Jobs. This was done by the appointment of Tim Cook who has a long history spanning around 13 years (Hitt, Ireland & Hoskisson, 2008). This, in effect, has served to stabilize the company and saved it the turmoil that comes with the search for a successor. Leadership has historically been one of the strong points of the company. In 1997, when the company was facing bankruptcy, it resulted in the hiring back Steve Jobs as its Chief Executive Officer (CEO) who helped restore the company’s profitability (Schneiders, 2011). This was mainly through the CEO’s creation of NEXT, as well as, the film company Pixar. This created a platform on, which the company rode on to return to profitability, momentum that has remained to date. Strength of the company has also to do with its brand. The company’s resolve to change the product line, as well