Marketing Planning and Strategy Assignment Example | Topics and Well Written Essays - 250 words

Marketing Planning and Strategy - Assignment Example Marketing as a process entails combination of the four, marketing strategies, which include;Marketing as a process entails combination of the four, marketing strategies, which include;   -Identification of the product, its selection, and development   -The process of determining the product’s value   -Identification of a mode of distributing the product to the consumer.   -The process of developing and implementing a strategy for promoting the product to the consumers   Marketing is, therefore, the process of acquiring the appropriate skills that improve the marketing process. The marketing professional entails the acquisition of skills that allow the individuals to associate effectively with the target market (Payne, 2002).Q2. Enrollment to a marketing program is a need since it an important course in that, after completion, will allow an individual to peruse a career efficiently by use of the skills acquired in the program. In addition, the course will assist in ac quiring basic skills that enhance effective communication and relation with various individuals (Danie, 2014).Q3. The consumers of a given product have the needs and want to satisfy through purchasing a particular product and the marketer is responsible for convincing the consumer on how the product will satisfy their needs and wants (Dierksmeier, 2013).Q4. No. this is because marketers evaluate the product and the needs, which it can satisfy before deciding on the target market.Q5. Apple serves as a perfect company that effectively focuses on its target market while Motorola electronics does not have a specific target market.

(Interpretive Essay on Women in the 19th Century)

(Interpretive on Women in the 19th Century) - Essay Example This is the period when work for a woman became different. This is attributed to the fact that women during the 19th century gained access to rights and even embraced working away from home, as opposed the prior concept of women always working at home. With regard to this, this essay will discuss some evolutionary cases in regard to women in the 19th century in relation to #87 Nickerson's Case, #89 Mercein vs People Ex Rel Barry, #96 Declaration of Seneca Falls convention, #136 Bradwell vs ILL, #137 Minor vs Happersett. Women’s position in the family during the 19th century and decency During this period, women were meant to respect the father as the head of the family as seen from the #89 Mercein vs People Ex Rel Barry. According to this case, Barry, the father of the infant expected to be granted more opinions and privileges on the infant more than the mother of the child. This is related to prior ways of handling issues of the family before 19th century. It is the judge Mer cein who changed this perception especially to individuals like Barry and made it clear that both the parents needed to provide custody for the child (Rife & Smith, 2002). Nickerson’s case is another evidence of what women not being considered to play important roles in the development of their children; this is related to biasness that was implicated on the mother of the child when handling issues on custody. This is also the period that women were not allowed to make any statements in the public, and the divorce laws always favored the man of the family, who was always considered to be the head of the family. Women in most instances could not make any contracts, appear in lawsuits as one of the witnesses in a case, or even initiate laws suits. During this period, most of the women who were now categorized to be in the working class category increasingly shunned marriage (Rife & Smith, 2002). Women’s rights in the 19th century in education Initially, women were meant not to proclaim self-independence as attributed to the fact that most of them were not allowed to go for proper education, thus not allowed into profession. It is through #96 Declaration of Seneca Falls conventions that women’s perception on being self-independent came out clearly. The year 1865, women were given an opportunity to pursue their careers, for instance, become doctors. This can be evidenced from the first woman to become a doctor, Elizabeth Garrett in the year 1836-1917. This is the period that she also managed to become the first female mayor of her town. Most of the female lawyers and dentists were produced during this period (Rife & Smith, 2002). It is through this convention that women could now be legitimate owners of some properties, serve in the juries as key decision makers and also the issue of voting rights was brought in to light during this period. As a result, women begun to have almost an equal power to men in the society. For example, the case base d on Seneca Falls convention, was mainly meant to address the major issues on women’s right. This mainly touched social issues, economic, religious and political. This followed that, in the year 1884 and the following years, most of the women were allowed to attend classes at Oxford University and also take their examinations seriously for the first time. Although they were given the opportunity to take their exami

A Child Protection Social Worker Social Work Essay

A Child Protection Social Worker Social Work Essay Upon a social service department receiving the initial referral a decision will be made by the manager whether to act upon the information received. In the case of Samantha and her children the referral offers enough information to meet the criteria for a social worker to undertake an Initial Assessment. Local Authority (Social Services) Act (1970), places a duty on authorities to provided social services. It sets out a legal framework for local authorities and social work responsibilities in a statutory role, this being continually updated. In the case of Samantha and her children the authority in which the family reside in have a legal responsibility to undertake an assessment and a corporate obligation to provide services to children in need and adults, if necessary. Powers grant Local Authorities to act in certain ways but there is no obligation to do so and there is a degree of discretion of how powers are applied. In relation to the case study, the social worker would have the power to initiate contact with the family and other professionals they felt may provide valuable information to assist in the assessment process (Brammer, 2010). When carrying out the assessment, the social worker would refer to legislation which governs what they can do in order to safeguard children. The Children Act, (1989) sets out that the welfare of the child is paramount, the child being the primary client (Brayne Carr, 2010). The Act provides the legal framework within which social work practice with children and families is situated and promotes the family as being the best place for the child to be brought up in, where it is safe and possible to do so. The Act also includes principals with regards to welfare, childrens rights and introduced the concept of parental responsibility (Children Act, 1989, s.3, Brammer, 2010). The Act states that the local authority is required to provide services for children in need, their families and others (Children Act 1989, sec.17) and investigate if they have reasonable cause to suspect a child is suffering or is likely to suffer from significant harm (Children Act 1989, sec.47). It also gives the authority the power to apply to the court if they believe the child is suffering or is likely to suffer significant harm, placing the child in local authority care (Children Act, 1989, sec 31). The Children Act (2004) was introduced following an enquiry into the death of Victoria Climbe by Lord Laming. The Government responded by producing a green paper Every Child Matters and Wales Rights to Action, this led onto pass the Children Act 2004. Its main focus is to highlight the importance of multi-agency working placing a duty on local authorities and their partners including health, schools, and the Police to work responsibly and collaboratively to promote the wellbeing and safety of children. A common assessment framework was introduced so that social workers and partner agencies could provide better preventative support for families deemed not to reach child protection thresholds. The introduction of the Common Assessment Framework (CAF) considers a holistic view of the child and their family, incorporating the childs developmental needs, parenting capacity and family and environmental factors (Brammer, 2010). In relation to the case study there have been concerns regardin g Callum and Claudia from their school. The Education Act 2002 also includes a provision requiring school governing bodies, education authorities and further education institutions to safeguard and promote the welfare of children (NSPCC, 2012). Using the CAF will also allow the social worker to explore family issues concerning the childrens father, older siblings and immediate family. The CAF will also consider the families identity and promote any welsh language needs in accordance with the Welsh Language Act 1993 (CCW, 2002, 1.6). In response to the Children Act, 2004 the Welsh Assembly Government (WAG) produced, Safeguarding Children; Working Together under the Children Act 2004, providing local authorities with guidelines and descriptions of roles of partner agencies and focused on working responsively and proactively (WAG, 2004). The All Wales Child Protection Procedures, 2008 were also introduced upon recommendations from Lord Lamings report requesting that governments strengt hen their child protection procedures (WAG, 2008). The Human Rights Act 1989 also plays an important role in the social work assessment. Professionals are required to uphold and defend the rights of individuals whilst seeking to meet their needs. The Act has also heavily influenced the Disability Discriminations Act, 2005 and Equality Act, 2006 2010 (Brayne Shoot, 2010). Wales have also implemented their own introducing The Equality and Human Rights Commission in 2007 (BASW, 2011). This legislation will be relevant when taking into account the needs of Samantha in relation to her historical mental health problems. The United Nations Convention on the Rights of the Child 1989 (UNCRC), is an international agreement that protects the human rights of children under the age of eighteen and recognises children as possessing rights on equal footing with adults. This along with the Human Rights Act 1989 is instrumental in the CAF as it requests that the child is to be seen and a consideration of their needs and wishes recorded. The children, along with Samantha have the right to have their wishes and feelings known in relation to any assessment or intervention undertaken (Children Act, 1989 sec. 22 Human Rights Act, 1989, UNCRC, 1989 article 12). There are also national bodies that provide social care professionals with common guidance on their practice. These are the British Association of Social Workers (BASW), the General Social Care Council (GSCC) and in relation to Wales the Care Council of Wales (CCW) and the National Occupational Standards of Social Work (NOS). The legislation and guidance discussed will assist the social worker in undertaking an initial assessment of Samantha and her children. Using the CAF will help to establish what support if any the family requires. The assessment should show the strengths, difficulties and impact of the situation on the family (Parker Bradley, 2008). The social worker will need to determine from an analyses of the assessment whether the children are children in need (Children Act, 1989 sec. 17) or children in need of protection (Children Act 1989 sec.47). The worker will be required to work alongside other professionals in a multi-agency approach in particular education, possible mental health agencies and recognising that the children, in particular Callum maybe a young carer (Children Act, 2004, Disability Discrimination Act, 2005, Equality Act, 2006 2010, Carers Recognition Services Act 1995). The social worker would also be abiding by statutory bodies codes of ethics in recognising and promotin g services users rights, working open and honestly and respecting their views and wishes (BASW, 2012 CCW, 2002, CCW, 2003 GSCC, 2002). Section B. Upon receipt of this further information from the Health Visitor, the Local Authority would have a duty under the Children Act 1989 to initiate Sec.47 enquiries. The Children Act 1989 Sec. 1b states that, If the local authority have reasonable cause to suspect that a child who lives or is found in their area is suffering or is likely to suffer significant harm. The authority shall make or cause to be made such enquiries as they consider necessary to enable them to decide whether they should safeguard or promote the childs welfare. Following this legislation the social worker in consultation with a senior manager would undertake a strategy discussion at the earliest opportunity. Information would be gathered from the referrer and also the consultant paediatrician and discussed with the police; this can be done via telephone (WAG, 2008). Any other relevant information about the family should also be shared during this time. Information should be given to the Police regarding Samanthas partner David and checked against the police national database, although this should have been done as part of the Core Assessment process. Pertinent questions should be raised regarding the consultants assessment of the alleged burn marks; How did the hospital visit come about? Why did the consultant not make the referral themselves? Was Claudia sent home after the examination? The strategy discussion should agree the course of action to be taken; if a medical examination is needed, whether the investigation would be a single or j oint agency response (social services alone or in conjunction with the police) and what information should be shared with the family at this time. It should also take into consideration the needs of any other children who may be affected, in this case Claudias brother Callum (WAG, 2008). As part of the Sec.47 enquiries it is a statutory requirement for the social worker to see the child unless there is enough evidence and information to proceed (Children Act, 1989 s47.4). It is important that any discussions with children are done in a way that minimises the distress and maximises the likelihood of them providing clear and accurate accounts (Brayne Carr, 2010). Due to the seriousness of the information regarding Claudia and Callum and the presence of a potential non accidental injury, the decision needs to be made whether emergency action is needed. This may be because access to the child is being refused; parent is refusing a medical examination or deliberately delaying enquiries. Legal advice should also be available through the local authoritys legal service (WAG, 2008). Following this there are a range of options available to the local authority for securing the protection of Claudia and Callum. Samantha may agree to David leaving the household and sign a safe-care agreement for him not to have contact with the children. Although this may not be possible as there are allegations of a non-accidental injury with no reasonable explanation to the cause. Claudia and Callum may be cared for be extended family subject to safeguarding checks (WAG, 2008). The children may be looked after by the local authority with parental agreement (Children Act, 1989, sec. 20). Social services can also make an application to court for an Emergency Protection Order, allowing them to accommodate the children for up to eight days without parental consent. The last option is Powers of Police Protection whereby the Police have the power to remove the children (WAG, 2008, Williams, 2008). Although there must be no delay in safeguarding children who are at risk, it is important to be aware of the possible trauma and disruption such proceedings may have on the children involved and every effort must be made to minimise this. Section C. Under the Human Rights Act 1998, Claudia has the right to respect for a family life and privacy and local authorities have to justify any interference in family life with any involvement being necessary and proportionate (HRA, 1998 article.8). This is also supported by the UNCRC 1988. These rights can be compromised when there are concerns regarding child welfare and child protection. Local authorities exercising their legal duties and functions must do so without violating the rights of children and their parents. In relation to Claudia and the escalating concerns for her welfare and safety, social services are legally justified in intervening in family life if it is to protect her health and wellbeing (Laird, 2010). This must only happen in accordance to the law, Children Act 1989 and must not interfere with the convention law, beyond what is absolutely essential to prevent some kind of harm (Laird, 2010, p150). The case study highlights incidents of escalating seriousness with regards to Claudia, she has suspected non accidental injuries and her brother Callum has alleged that David has slept in her room on occasions, this alongside on-going issues of neglect. This information would be sufficient to trigger compulsory measures by the local authority under sec.47 Children Act 1989. Section 47 enquiries and powers of police protection to remove children in an emergency do not require a court order. A court order ensures that there is a forum in which the rights of those who are involved and what is needed in order to safeguard the child can be considered by a judge, this ensures that in most cases compulsory measures will not normally breach Article 8 ECHR (Williams, 2008). In situations of extreme urgency where the child is at risk of significant harm, relating to the case study and the non-accidental injuries to Claudia, the local authority can apply to the court for an emergency protection order (EPO) which can be granted by a single magistrate without the prior knowledge of the parents (Laird, 2010). Courts must regard Claudias welfare as paramount and must be satisfied that making an order is better than making no order at all. Local authorities must look to identify family placements for the child before opting for foster care. Laird (2010) uses an example of X Local Authority v B (Emergency Protection Orders), whereby the local authority where the children lived did not take into account the viability of placements with extended family members before applying for an EPO. This contravening article 8, as removing the children from all their relatives into foster care is the most extreme interference in family life. In relation to Claudia, if she was to be removed from the care of her mother, into foster care and possibly separated from her brother, without giving prior consideration to any immediate or extended family may breach her rights under article 8 or the Human Rights Act 1998 and UNCRC 1989. Working in partnership with professionals during child protection procedures is guided through legislation and agency roles, powers and duties. The difficultly can be working in partnership with parents especially when they are not in agreement with the process. In child protection work the relationship between parent and social worker can be fraught and tightly directed by legal and procedural requirements (Pinkerton Devaney, 2009). If Claudia was to remain in the care of her mother, she would be the subject of an Initial Child Protection Conference. WAG (2008) states that where possible parents and others with parental responsibility should be invited to attend and helped fully to take part. They also have the option of bringing an advocate or legal representative. Family members and professional should be able to share information in a safe and non-threatening environment and for family members to speak to the chair in the absence of other relatives, especially if there is a risk of violence or intimidation (Brammer, 2007 CCW, 2002, 1.3, 3.1). This could be apparent in relation to Samantha if Claudias father having parental responsibility also attended the conference. The social worker should also meet with the parents beforehand to share the report which highlights the concerns bringing them to conference. The chair should also meet before the conference to ensure that they understand the procedure and purpose of the event (Brammer, 2007). At six years old, Claudia is able to voice her wishes and feelings and this should be done through direct work with the social worker, not to obtain a disclosure about possible abuse, but to build a trusting relationship between worker and child with the child being able to feel safe and secure whether they remain at home or in placement (Milner OByrne, 2009, CCW, 2002 1.2, 2.1 UNCRC, 1989, article 12). Studies show that children are capable of understanding complex situations and are able to construct ways of dealing w ith them, so an honest explanation of the situation is more productive, however young they are. However issues can arise when the child knows only too well the seriousness of the situation. Claudia may hesitate and feel unable to talk freely as she may worry how the information discussed will be used. If she is to return home to her mother, she may be questioned over what she has said (Milner OByrne, 2009). Although the worker will respect the confidentially of Claudia, it is not wholly guaranteed and this should be explained to her in an age appropriate manner, ensuring her understanding (BASW, 2011, CCW, 2002, 2.3, Children Act 2004 sec. 12). Any disclosures from Claudia which could potentially put her or others at risk will require compulsory action under sec. 47 Children Act 1989. Whilst working with Claudia and her family the social worker will be guided by legislation and statutory guidance which will on times conflict with human rights and ethical values. The very nature of child protection work can be oppressive with a distinct power imbalance. The power and status is firmly with the worker who is advantaged by being someone of the authority. It is also likely to be reinforced by the parents and children being disadvantaged by gender, class, race and age (Pinkerton Devaney, 2009). Childrens rights to protection are clearly laid out in international and domestic law (Human Rights Act, 1998, UNCRC, 1989, Children Act, 1989/2004) and promoted in national and international codes of ethics and practice guidance (International Federation of Social Workers, British Association of Social Workers Care Council of Wales). In relation to Claudia the Human Rights Act 1989 and UNCRC 1989 article 8, supports her right to remain in the care of her mother. In contrast to this article 19 ensures that Claudia is protected from violence, abuse and neglect by her parents or anyone else who looks after her. Article 9 goes on to support the removal of the child for their own protection but promotes contact with parents if safe to do so (UNCRC, 1989). The social worker would encounter ethical dilemmas during her work with Claudia and have to balance her needs and interests where they may conflict with those of others, especially other professionals, and child protection issues in regards to her safety (CCW, 2002, BASW, 2011). The worker would apply the relevant codes of ethics and practice around issues of information sharing and confidentiality (CCW, 2002 2.3, 6.5, 6.7). However in relation to child protection and the law, the welfare of the child would always be paramount over any rights of confidentiality (Children Act, 1989). The social worker would need to give due consideration regarding Claudias life-skills and knowledge and promote her participation in the process that concerns her (BASW, 2011, 2.1, CCW, 2002, 1.1, 1.2, 3.1). Although consideration of a childs wishes and feelings does not impose a duty to act upon them (Brayne Preston-Shoot, 2010). Overall this assignment highlights the complex nature of social work in one of the most demanding areas, child protection. The need to follow legislation and statutory guidance and to balance that with the individuals human rights, taking into consideration ethics, non-oppressive and anti-discriminatory practice can, on times be a highly contentious process but one that hopefully has the desired outcome, the child has been protected and is safe from harm. Children have a right to live in this world and be protected from violence, abuse and neglect and child protection should be the business of everyone. There have been incidents when things have gone wrong and unfortunately children have died as a result, lessons have been learnt and law and policy nationally and internationally has been changed to hopefully prevent this in the future.

Theme of Suffering in Musee des Beaux Arts by W.H. Auden Essay examples

A poem is a great way to express your feelings as well as get your point across. Each poet tells their story but sometimes it isn't so easy to figure out what it is trying to say. There are occasions where you have to break that poem into pieces and figure the story behind that selection. These individual pieces come together like a puzzle to teach you the lesson it intended to teach. The different pieces in the poem we read can give you a general idea of suffering, the idea that people undergo pain and distress. In the poem 'Musee des Beaux Arts' by W.H. Auden it is under that suffering occurs everywhere while not always seen, however, when seen everyone is apathetic. Within the poem, Auden makes a reference to the Greek myth of Icarus. Icarus falls to his watery grave after flying to close to the sun. ?First the fisherman, shepard and the farmer are on the scene at the time of Icarus? fall, not as he and Daedalus simply soar overhead like gods?. (Ruby Mary K & Marie Rose Napierkowski: 154-155). This line tells us how three men saw them flying as if they were gods. is that the ?failure? of Icarus is of little importance to these living and laboring, that, as a German proverb states, ?No plough is stopped for the sake of a dying man? (Ruby Mary K & Marie Rose Napierkowski: 154-155). As this quote describes the three men did not stop what they were doing to help Icarus who was dying. Two of the men did not see Icarus suffering so they went along with their lives, but the fisherman saw Icarus struggling as the water entered his lungs. The fisherman went along with his life and just let Icarus die. Later on in Auden?s poem he states that . The expens ive delicate ship that must have seen something amazing, a boy falling out of t... ...f the canvas? (Ruby Mary K & Marie Rose Napierkowski: 154-155). In this painting Jesus suffers as he drags the large cross to his execution. Besides for their own comfort there was a reason to kill Jesus. He endured pain and suffering throughout his whole journey. From all of the people in the painting you can see that there were people who witnessed his suffering, but they were withheld from helping by the torturer and ?the torturers horse?. Breughel painted ?human position? and ?how it takes place?. Each of his three paintings depicts W.H Auden?s idea of people and their relationship with suffering. W.H Auden?s ?Musee des Beaux Arts? there are many allusions to others suffering. These examples all help to support the moral of his poem. Suffering is all around us, yet we still do nothing to stop it. This illustrates his point by showing ignorance in all people.

Internal analysis of Ryanair Essay

1. Internal audit of tangible, financial and intangible resources Tangible Resources 1. Human Resources * Ryanair currently employs 2000 people (2003) from 25 nations. * The pay is performance related and among the highest in the airline industry (Annual Report 2004, p. 5). Travel concessions and participation in the share option program is granted to all employees. In 2003 over 30% (639 in total) of employees took part in the stock option program – the average pay per employee was about 53.000 (Annual Report 2004, p. 21). * CEO Michael O’Leary has significantly shaped Ryanair. 2. Physical resources * Ryanair operates 72 aircrafts (Annual Report 2004, p. 3). All aircrafts are of a single type. Ryanair has ordered 225 brand new Boeing 737-800 aircrafts. The average aircraft age was about 10 years vs. easy Jet’s was 5.1 years (2003). However with the deliver of the new aircrafts, Ryanair’s figure will enhance. The average age of the fleet is important, as maintenance costs depends on this. * Facilities: Dublin Airport facilities, but no major other ones. Financial Resources * Ryanair will stay mostly unhedged in 2005 (Annual Report 2004, p. 12). * With a quick ratio of 2.7 Ryanair has enough cash even if all liabilities  have to be paid at once (Brealey et al., 2001). Ryanair has also shown good profitability. * Ryanair is listed on a stock exchange, obtaining capital in form of equity capital. In total, Ryanair has 1.5 billion in shareholder funds (Annual Report 2004, p. 12). The stock was very attractive to investors, outperforming its benchmark index. Intangible Resources * Ryanair has access to medium sized airports which provide cheap slot licences. The average airport charge applied to Ryanair was less than 7 . * Ryanair has an option to get 200 additional brand new Boeing 737-800 from Boeing. * Internet as major distribution platform with very huge attraction Ryanair’s most important assets are aircrafts and access to secondary airports. But this alone doesn’t make this airline successful: the real assets are the employees and particularly the CEO Michael O’Leary. Ryanair has a solid financial statement and a good profit track which is currently negatively influenced by the ongoing price war. 2 Threshold and core competences and resources 1) Threshold Resources * Availability of aircrafts and access to (low cost) airports * Internet as sales and marketing device 2) Threshold Competences: * If a sudden oil price shock occurs or the exchange rate develops  unfavourable this may have negative effects on net income. The ability to hedge exchange rate risks and oil prices is therefore a core threshold competence. * Customers expect to get cheap ticket prices, punctuality and highest safety standards from Ryanair. Ryanair must therefore be able to provide customers with lower fares than their competitors. * The ability to generate income from ancillary services (in order to subsidise the lowest ticket prices). Threshold capabilities of Ryanair are: the ability to keep flying from A to B on a low cost basis and sustaining competitive ticket prices. Core capabilities/competences: Efficient low cost base Ryanair always searches for possibilities to cut costs. Low operating costs within the complete value chain, subcontracting and economics of scale (performance related pay, efficient aircrafts, use of secondary airports, internet as marketing and sales device†¦) make it possible to provide the cheapest ticket prices available. Sound financial statement Very sound financial statement (e.g. liquidity ratio, shareholder funds†¦). Leadership style of Michel O’Leary CEO Michael O’Leary (Effective, charismatic leadership) and Ryanair’s management. The management of Ryanair received several awards and Michael O’Leary was named one of â€Å"25 European business starts by the Financial Times†. High market power Ryanair has a high market share, and the possibility to act as a price leader (sound financial figures making it possible to initiate and sustain a price war) Employment policy Effective employment handling: Every 7th employee (191 in total) was promoted internally (Annual Report 2004, p. 5), keeping people who already know the company which in turn reduces costs (introduction†¦) and enhances motivation. Employees have also the interest to bring the company forward because over 30% already are shareholders. Sustainable competitive advantage according to Lynch (2003) of Ryanair is: the low cost basis (key success factor), offering of the cheapest ticket prices (in order to target price sensitive customers) and the abilities of the management and the CEO (leadership) of Ryanair. In addition to that first mover experience (experience from competing against BA and Aer Lingus at the beginning) may also have benefited the company. 3 Ryanair’s dynamic capabilities Dynamic capabilities provide a constant flow of opportunities (Lynch, 2003), from which Ryanair could take advantage in order to sustain the competitive advantage: * Ryanair immediately responds to opportunities and threats in order to cut costs and sustain the low cost basis (e.g. abandonment of ice cubes†¦) or to increase profits (e.g. ancillary services†¦) * Constantly shaping the internet as the main communication device to its customer (marketing and sales, booking†¦). * Ryanair wants to provide the lowest fares. Therefore the company must be  very flexible and always at least react (or outperform) competitors in terms of the price. * Ryanair’s aim is to enlarge. This means to add constantly more routes and boost of frequencies on rotes with high demand. As it can be seen, Ryanair’s dynamic capabilities are flexibility and the ability of rapid adoption to changing conditions. Hence the competitive advantage is not static (e.g. low cost basis). This is what Brown and Eisenhardt (1998) define as â€Å"continual revolution† (Lynch, 2003 [p. 130]). 4 Strength and weaknesses of Ryanair By referring to the above said, it’s possible to identify the following strength and weaknesses. Strength/Weakness * Efficient and low operating costs (e.g. airport charges, same type of aircraft, economics of scales, cost cutting where possible†¦) * Immediate reaction of the management to use opportunities (e.g. when ice cube weren’t fee of charge anymore, Ryanair stopped ordering them) * Excellent career opportunities and effective employment handling (e.g. no union exists so far, good integration of employees in the company via the stock options program) * Because of their obtained size they have to some extend pricing power * The financial statement is sound (e.g. for sustaining the price war) * High load factor (about 85%, which is one of the best in the industry) * Strong performing CEO and management (e.g. several awards) * First mover experience (Ryanair and its management shaped the whole European airline industry) * Good safety record * Hedging policy (Ryanair remains unhedged although PESTEL analysis concluded an instable environment) * Ryanair added too much capacity in a short time frame (overcapacity may lead to deteriorating load factor and danger of high fixed costs) * Ryanair doesn’t consider people without internet (more passenger may be attracted if Ryanair wouldn’t merely use the internet) * The behaviour of the CEO towards government officials As it can be seen, Ryanair fulfils all key success factors. The cost leadership approach is certainly Ryanair’s major strength and provides competitive advantage. However there were some weaknesses identified: for now, the company should at least rethink its hedging policy. The classification of factors into strength and weaknesses can be misleading. For example, the enlargement of the fleet can lead to economics of scope. But at the same time, there is the risk of creating overcapacity (and thereby deteriorating performance indicators, e.g. load factor). Hence some issues may be both, a possible strength and weakness. The same is true for opportunities and threats. This is a limitation of the SWOT analyses.

Ellen Moore: Living and Working in Korea Essay

Question 1: What are the problems in this case? 1.Elllen’s female identity made her an alienated participant in the work place in Korea, whose culture is dominantly masculine. The acceptance of her came in and took responsibility as the senior member of the project was early based on a compromise of her obtaining of required skills, however, her identity as a female was constantly reemphasized in the company’s social events. 2.Ellen and Jack were both initially appointed as the co-manager to the SI project, however, from the organizational structure perspective, the power was not equally distributed between the two participants: Jack clearly had much more commanding authority than Ellen. With Andrew involved in a distance manner and absented from daily management, and the other manager in the above hierarchy such as Mr. Park was only directly connected with Jack instead of Ellen, all of those factors had resulted in even sever power inequality. 3.The group project progress was severely delayed, and the communication efficiency is low between the U.S personal and Korean personals, In addition, Jack as a senior consultant, had deliberately made work decisions diverged from the overall objective of the project (by adding a time consuming and unnecessary market research). Plus, the skills of other Korean consultants were obviously not sufficient and the effort that Ellen tried to make on coaching the junior consultant was interpreted by Jack as personally criticizing as him lacking of leadership ability. 4.The communication with clients was limited and the information exchange was restricted. The relationship with client was not established on a mutually beneficial service provider and buyer bases, rather the clients obtained relative dominate power towards the project group by requiring the consultant conduct extra tasks beyond work scope. 5. The higher management blamed the inefficiency of team performance sole on Ellen, which Andrew considered that it was the ineffective organizational structure and inaccurate information provided by the Korean side regarding team skills that resulted in the problem. Question 2: Now that you have discussed all of the problems, pick two or three root problems and discuss why you believe they are driving the other problems. The principal problems that resulted in Ellen’s dilemma are the inequity of female and male roles; the hierarchy and power that Jack possessed to command the fellow junior consultant running the project in a diverged direction; also the hierarchy that the client posses towards the project team. As for the gender inequity aspect, it is clear that the Korean traditional has played a significant role, even though there were improvement of women social status in young generation, in the business environment, male are still dominating the workplace and the male and female are still in a superior-subordinate relation. Given that Ellen and Scott are both functioning as senior consultants for the SI project, however, Ellen was the only one getting ultimate criticism in the eyes of the higher Korean management. Moreover, the overall organization structure also demonstrates an inequity of gender where tolerance for diversity of ideas and individuals do not tend to be encouraged (In the Eye of the Beholder, cross cultural lessons in leadership from project GLOBE, Mansour Javidan, Peter W. Dorfma, etc), therefore, female opinions such as Ellen’s towards Jack’s market research proposal will be consider unacceptable as in the business setting as SI project team. Beside gender issue, the tension between Jack and Ellen also raised from the in-depth culturally sense of power and respect for hierarchy which also explaining the ineffective communication manner between the Ellen and other Korean consultants. Jack pointed as the leader of Korean team will expected a full commanding authority and loyalty from his Korean subordinates who are also intuitively perceive Jack as the leader. Ellen’s direct involvement with the Korean junior consultants was perceived by Jack as trespassing and challenging of his leadership power. Besides, regarding to the clients, the JVI had never build up a connection with the client until the surprisingly got the contract, the existence of hierarchy and non-trust between client and project team lead to the inefficiency of obtaining client information, later resulted in Jack’s misleading proposal for market research. Also, because in the concept of high power distance, decision making process is limited one-way participation and communication (In the Eye of the Beholder, cross cultural lessons in leadership from project GLOBE, Mansour Javidan, Peter W. Dorfma, etc), Jack’s own lack of experience on project management made it is possible for the project to diverge from previous direction under one person’s leadership. Question 3: What alternatives exist at this point? In Andrew’s position, what would you do? Why? Based on the development of the event, the possible scenarios are 1) The dispute is taken to the JV Committee and Ellen is expelled from the group, taking the blame of being the ineffective leader; 2) recruiting new consultants for the project who have the required qualification and skills to do the job; 3) Jack is replaced by other consultant from JVI with relative more experience in project management. 4) Ellen and Jack communicate the problem and find a way to compromise. For Andrew, under the obligation of the agreement with Korean company, if the tension between Ellen and Jack cannot be comprehend by the Korean side without the possible biases towards female leadership, then Andrew could consider to promote Scott to the position to have direct communication with Jack. Ellen stays in the project continuing contributing but with Scott as the speaking representative for SCG side. Andrew can also propose a official recognition being made from the above senior management team for Ellen to clearly state her authority towards the junior consultants, and a division of Jack and Ellen’s duty should be draw and a manifest â€Å"who to report† system made for the team. This can minimize chances of having â€Å"stepping upon each other’s territory† problem. However, regarding to the delayed process of the project, that is not a problem that can be tackled in short-term, the hierarchy that existed with the clients should be respect, but at the meantime, start to build a mutually trust long-term relationship should be recognized by the SI project team. Therefore, Andrew either has to motivate the higher management such as Mr. Cho and Mr. Song to organizing frequent social event with the client or has to start to hunt recruiting liaison personals that used to working in the competitor company and have a professional connection with the client company. Question 4: What changes would you recommended making for future global consulting project teams? 1.From management perspective, it is crucial to have a clear vision setting for the project also a detailed guidance for the task, so as to prevent the potential divergence of project direction and loaded the team with unnecessary and time consuming tasks that will yield little result. 2. On the organization structure setting, for the expatriated employees, it is necessary to have a direct supporting management that he/she can report to or exchange opinion with, and that supporting management executive should be easily accessible and aware of the in-time progress of the project. 3.Expats in the global team need to build up a connection with local employees and co-workers, and need to be perceived as a part of the group instead of an outsider. In addition, expats need to accept the way that Korean conducting business, and do not presume what should be a â€Å"more effective way† of doing business. 4.From the aspect of building relationship with clients, in a context such as South Korean, accept the hierarchical order and establishing a social connection is important. Try to avoid behaving for one’s own interest, and instead, demonstrating the relationship is mutually beneficial. 5.Even though the conflicts between the two cultures gets obvious and sever, publicly confrontation and seeking judgment is not a good approach to resolve the problem. Question 5: what is the role and importance of national culture in this context? Which value differences created problems? Culture has a profound impact on preferences for leadership styles and management systems, perception of authority, organizational fairness, interpersonal relationships, communication and expectations about organizations and co-workers, and many other organizationally relevant outcomes. (Three decades of research on national culture in the workplace: Do the differences still make a difference? Vas Taras, Pier Steel , Bradley L.Kirkman). South Korea is considered as a country with traditional Confucian values mix with western lifestyle habits. The Graph below is a comparison of U.S and South Korea culture from the common nine dimensions model that used in the GLOBE Project (In the Eye of the Beholder, cross cultural lessons in leadership from project GLOBE, Mansour Javidan, Peter W. Dorfma, etc), in general, the two cultures are illustrating variance in aspects such as uncertainty, gender, power distance, in-group and social collectivism. In the case of Ellen Moore, the differences are fully illustrated in those mentioned aspect expect for uncertainty avoidance. Especially the power distance, the Korean tradition of holding respect to authority and hierarchy internally resulted in the inefficient communication and dictated decision making, also attributed to the power distribution conflicts between two leaders of the project. Externally, given that there were no long-term business relation exist before JVI won the contact, the hierarchy of clients made the information collecting process inefficient, and even influencing the team performance by giving unreasonable requests. Question 6: How would taking a class such as this help Ellen Moore? What would you have done differently given what you know about culture? Taking an organization behavior class will help Ellen understand the root of cultural differences, the intrinsic reasons behind all the culturally distinct behaviors that appears in a global setting work place, so as to effectively resolve cultural conflicts issues or even avoid them. From the study of national cultural and the value effects on organizational behavior, global team leaders like Ellen Moore will actively develop essential attributes like global mindset, tolerance to high level of ambiguity and cultural adaptability and flexibility. It was clear that Ellen had experience in global team environment and had actively prepared for the cultural adapting process in South Korea by paying attention to mannerism, learning language and business etiquette. But in behavior level, what she did not realize in this joint venture program was that raising awareness to other culture is not enough, she needs to also tell the host country employees and co-workers about her own cultures, this exchange of understanding among management executives could dispel misunderstanding, mitigate the tension that Jack hold regarding Ellen’s power trespassing behavior. In addition, Ellen should also give a thought on how to bridge the gap between the cultures after knowing where the differences are. She should demonstrate to the employee that showing encouragement and compliment to work well done are not necessarily interpreted as weak leadership in American Culture. What is the most, opinion towards one’s professional work does not necessary linked to the personal judgment of that person, even when it is a negative comment.

Themes Of The Glass Menagerie Essays - English-language Films

Themes Of The Glass Menagerie Essays - English-language Films Themes Of The Glass Menagerie The Glass Menagerie is a play that contains intense human feelings; frustration, shyness, regretfulness, anger, and sadness. The play is set in the apartment of the Wingfield family. In this cramped, dinghy place lives three characters; Amanda, Laura, and Tom, who are desperate to make their dream come true. Amanda is a shrew, she wants to live through her daughter, Laura. Her dream is for her daughter to marry to a well-educated man and support her throughout the rest of her life. Amanda always make complaining remarks about her husband who had left her with Tom and Laura. Amanda nags Tom for spending too much time watching movies instead of working and finding a suitable for Laura. She likes to brag about how many Gentleman callers came to her house to pursue her. Tom is the narrator of the play. His dream is to be a poet and have no responsibilities to his family. He works at a warehouse, which he doesnt appreciate because it avoids him to complete his dream. He detests when his mother tell him what to do and how to do it, sometimes he has to act without pity. Laura is shy and has a low self-esteem. She is compared to her glass collection, fragile in every sense. As an effect of a childhood illness, she was left crippled, which made her think that she was less than everybody else. She avoids socializing because she is afraid of breaking up, however this changes when she sees her old crush, Jim Occonor. Her dream is to feel good about herself and to get out of her depression. Each character desires to escape from this lifestyle, poverty is what has them trap. The fire escape provides a different purpose for each of the characters. From the opening of the play, Toms addresses the audience from the fire escape. The fire escape allows Tom to get out of the apartment and away from his nagging mother. Amanda sees it as an entrance for the Gentleman callers to enter their lives. Laura hides inside the apartment not in the fire escape. The fire escape separates authenticity from the undiscovered. Tom escapes in more than one way, first is the fire escape which leads him away from his home, then the movies. The movies temporarily takes him to another world, where mothers and runaways fathers doesnt exist. He also gets away by drinking. He wants to escape his responsibilities of taking care of his mother and sister. He wishes to have a life of his own. Laura finds an escape through her glass collection. She also finds relieves in playing the same old record day after day. Across their apartment is the Paradise Dance Hall. Perhaps the music floating up to the apartment from the dance hall is supposed to be her escape which she just cant take. As time goes its getting harder and harder for Tom to avoid the real world, and the time for him to leave comes. When he leaves , he feels guilty for abandoning Laura . However, he discovers that he hasnt escaped, but led himself onto a path of even more powerful desperation. The theme escape is used throughout the play to demonstrate the hopelessness of each characters dreams. For the characters, an escape is possible, however, in the end no one finds a clear break. Bibliography Williams, Tennesse. The Glass Menagerie.

Research Essay Sample on Critique on Donald Duck Presents

Research Essay Sample on Critique on Donald Duck Presents Paper Sample on Critique on Donald Duck Presents Donald Duck presents is a childrens animated television series. It is suitable for toddlers who have not yet already enrolled in school. Created by Dick Lundy and produced by the Walt Disney Company Productions, Donald Duck Presents gives an electrifying and entertaining account of funny yet fun-filled adventures. A single episode may last between 25 to 30 minutes and there are usually 8 to 15 episodes in a given season. Donald Duck Presents? majorly involves the character Donald Duck (McGreal, 2006). Donald is a white duck usually in a sailors shirt, red bow tie and a sailors cap bit no pants. He hardly speaks understandable language but usually mumbles through out the entire episode. Donald though has a few common phrases such as Oh boy, oh boy, oh boy or exclamations such as Aw Phooey. Donald would usually stumble upon other famous characters such as Mickey Mouse, Goofy or some bee. The storyline centers on Donald usually picking on some work or sets out on some adventure and thin gs start going a little bit unexpectedly. What ensues leaves one rolling on the floor with aching ribs. Although more often than not Donald has bad luck, he still manages to keep the story going in a funny and interesting way (IMDb, 2010). Donald first appeared in The Wise Little Hen in 1934. Donald Duck Presents is one among many other great seasons based on the character Donald Duck. Other programs are: Donalds Quack Attack, Quack Pack, and Duck Tales etc.. The language used is usually not understandable and involves a lot of mumbling apart from the times when told throws in his common phrases or the narrator introduces the theme of the given episode (McGreal, 2006). It tries to show the positive yet funny side of Donald as he goes through so much trouble and endures quite a lot to get what he has set his mind to. Donald Duck would go on tours in different parts of the world and this is significant in inculcating early knowledge of places in the world for infants e.g. if a child hears the word Honolulu, they would probably recall the place with much ease the next time they get to hear of the word, say in class or church. Other educative skills honed in the program are reading and writing skills, young children learn quickly. Display of words such as honey jar on screen during the program fosters learning in the kids. On the downside, Donald usually mumbles words than actually clearly speak out the words. This may not be suitable for a toddler who is just learning how to speak especially their first words. But the story line usually flows even with the mumbling as Donalds gestures and visual clues and cues are usually on point. Even when singing, only if you know the words you can sing along to the song, but some of the tunes are very clear in ones mind when Donald starts belting the out. The length of a single episode which may last between 20 to 30 minutes is just perfect for the young children (McGreal, 2006). Given the adventures incorporated in the episodes, and the story line, a child may comfortably follow the storyline while paying a lot of attention to the program. The plot of a given episode is well distributed within the allowed minutes so as to incorporate different facets of the program. It is also very imperative to state at this point that a toddler needs not to watch the episode from the first minute to the last so as to get the flow of the story; Donalds episodes try to build on a story but in a way that current details do not depend or carry on from previous ones. Although the program hardly involves engaging activities with its audience such as questions, the deeds of the characters are easy to identify with not to mention the really cartoonish nature of Donald gets so many infants wanting to see what happens next. Parents too will find the program quite exciting as one learns new facts especially situations that they can identify with or they have been in before, and Donald just makes a funny scenario out of it by playing stupid and comical, thus making light of the situation. The program definitely gives a great learning experience and discovery to the children. For those who love adventure, they will also find the program to be quite a lot of fun. But there are a few adjustments that can be made to enhance the program. Apart from giving scenarios where Donald ends up giving a surreally funny performance, the producers could also incorporate other educational disciplines such as arithmetic, science as well as general knowledge so as to foster quick learning among the kids as they relate with the words at quite an early stage and this improves their cognitive abilities. They could also try to involve different children to give an opinion or idea on how they can help Donald go through a given situation. The more engaging the program is, the better the childs development will be. Donald Duck Presents has been criticized as being both aneducational and entertainment program. I think it is more of an entertainment program than educational. For infants who have just enrolled in preparatory school, the program will serve as more of an entertainment. The program Donald Duck Presents involves a lot of factual information and thus is very fascinating especially to an audience that appreciates facts. The intuitive nature of the program also fosters learning among the children. Parents will also find the mumbling language to be quite a challenge but no vulgar words or hard phrases are used. There are also several seasons that have been released over the years that diversify the different aspects that the producers try show in the program as they strive to enhance the entertaining and a little bit of the educative nature of the program.

9 Creative Ideas for Teaching Time

9 Creative Ideas for Teaching Time Teaching time can be tricky and frustrating at times, but hands-on and lots of practice will help the concept stick. Judy clocks are excellent clocks for kids to use since the hour hand moves when the minute hand goes around, just like the real thing. The following ideas are from homeschoolers, teachers, and others who submitted creative teaching strategies on an online forum Make a Clock For telling time, you could make a clock, using strong paper and a brad in the middle, and practice telling time. Start with the oclock times, then move on to 30s. After that, show that the numbers around the face have the minute value which is reached when you count by 5s, and practice telling time with the minute hand on the numbers. (Make sure you progress the hour hand as you go. They need to get used to the idea that at 4:55, the hour hand will look like its on the 5.) –Anachan Start with Hours For telling time, we made a clock out of a paper plate and used a paper fastener to attach to construction paper hands. You can move the hands to demonstrate different times. I started with teaching hours (9 oclock, 10 oclock, etc.), then did quarter and half hours, and finally minute increments. –chaimsmo1 Start Later I didnt introduce time and money until toward the end of 1st grade. Its easier to understand quarter-past and half past once you have covered fractions. Of course, we talk about time and money in our daily life long before the end of first grade. –RippleRiver Telling Time Job I always ask her to provide me the time. It is just one of her jobs. It is also her job to adjust the thermostat. She will read me the numbers and I will tell her what to change it to or how many to change it by, etc. –FlattSpurAcademy Count by 5s on Watch For my son, since hed learned how to count by 5s, I taught him to count by 5s on his watch. He picked this up really well. We did have a little adjusting to do with the times that were near the next hour because it always looks like the next hour, but he learned to really pay attention to where the little hand was (just before the next number, etc.). To me, I find it confusing (and a waste) to show a breakdown of hour, half-hour, learn that, then break it down more... the same time could be spent learning the count by 5s. I havent taught him how to count by exact number yet (12:02 example), but will be doing that this year. –AprilDaisy1 Time Story Problems Personally, I wouldnt start with money and time until she has mastered counting by 5s and 10s. This way, it will become very easy for her to understand the principles in figuring out the time and amount of change, etc. My son only knew the value of coins and telling time by oclock and half-past in kindergarten. Now, he is able to make change, count change, and tell time. He is now learning how to figure out time sentence problems (e.g., How much time did it take, etc.) and he is starting 2nd grade. However, while in kindergarten and 1st grade, he was able to add and subtract very large numbers and carry-over, etc. So, dont be surprised if your child is not ready for this- especially if he/she cannot count by 5s and 10s first. –Kelhyder Teach it as it Happens Well, I have a kindergartener and were working on time and money right now. He actually is really good at time because we teach time as it happens. He realizes that his favorite show comes on at 4:00 pm, he knows that his friends come home from school at about 3:00 pm, etc. He learns because he asks. Also, when he went to visit my parents this summer, they bought him an analog watch and taught him how to tell time on it. Hes not perfect at it, but he can get it down to the hour now. But yes, time is definitely better taught as it happens. Thats also how I learned analog time when I was a kid. –Erin The Shiny Pocket Watch To teach my son to tell time, once he understood the basics, we went to a store and he picked out a pocket watch that caught his eye. I told him it was up to him to make sure we always knew the time. He was excited to have any excuse to pull out that shiny watch and use it. It reinforced his time telling skills and now every time he sees it, he can remember that special time we spent together. –Misty Name the Hands I realized it is helpful if you give the names to the following hand: Second hand Second hand (keep it the same)Big hand Minute HandSmall hand Name Hand You can explain now or later that its not really called the name hand, but it will make it easier to learn for now. Start off by teaching the time at the top of the hours. Put the clock at 3:00 and ask what number does the name hand point to? When he says, 3, say that means its 3 oclock. Next, change it to 4. Now what time does the name hand point to? etc. Mix it up after a few times. Once the child seems to understand that, ask him or her to make a time and tell you what it is. If they go to something other than an oclock, (like 3:20), feel free to tell them what time that is, but say that the big hand has to be facing up for it to be three oclock. Explain youll learn the rest of it another day (or teach it to them later after they have mastered the oclock part. Every child will be different.) –Matt Bronsil

The gastronomic developments on two different geographical areas; West Essay

The gastronomic developments on two different geographical areas; West Yorkshire in the North of England and the Island of Malta in the Mediterranean - Essay Example The information guiding this research shall be gathered from relevant scholarly articles, books, journals and websites. The factors of these trends shall be derived from the social, economic, and cultural developments in those areas. The main outcomes that this research intends to achieve are the comparison of the trends of those gastronomic environments. A key factor to this is knowledge of the factors that have influenced the diversity of the food and beverage development in those specific areas. The outcomes will be analyzed to know the trends that contribute to the competitive value of food and beverage operations. Lastly, recognize the key features of successful gastronomic business and determining the quality leaders in the market. Gastronomy is the study of food and culture with a specific emphasis on pleasure-loving cuisine. Modern gastronomy has its roots in several French texts published in the 1800s. It is a demanding multidisciplinary art examining food itself along with its setting, demonstration, brilliance, and history. The principal of gastronomy is that food is an art form, as well as science. Gastronomy examines the sociological implications of food, while integrating other social science disciplines such as philosophy, anthropology, and psychology. For the gourmet and gastronome, gastronomy requires an essential definition, which is the enjoyment of good food, noble company and worthy beverages. Gastronomy is broken down into four main areas (Harrison, 1982) which are political, theoretical, and technical and food gastronomy. Political gastronomy is concerned with the training and the study of the preparation, making, and service of various foods and beverages from many countries around the world (Cailein Gillespie, 2001, pp. 3-5). It deals with the methods and principals involved in the conversion of raw produce into appealing, countrywide, regionally

Operations & Supply Chain Management Essay Example | Topics and Well Written Essays - 750 words

Operations & Supply Chain Management - Essay Example equent governmental funds and approaches that were taken to effect this, the course in question has been beneficial and instrumental in helping to analyze the way in which a resource dependent economy can utilize the resources that it has, and is able to generate a substantial level of funding from, as a means of developing and diversifying other economic resources that can help the economy in the long run. With regards to the manner through which what has been learned within this course can benefit individuals, and indeed the entire society of the United Arab Emirates, in the future, it must be understood that the progress that has been affected, although impressive, should not be viewed as a victory entirely. The underlying reason for this can be traced back to Chapter 2; Strategy and Sustainability. Within this particular chapter, the class was engaged with the understanding that the United Arab Emirates face a situation in which continued action to leverage further economic development, further specialties, further education, the development of further infrastructure, and a litany of other aspects was a dependent reality of whether or not the nation’s economy would be able to continue its impressive growth rate into the immediate and long-term future (Khalid 3). Another understanding that can clearly be denoted is with respect to the fact that a large level of dependence and continues to exist within the economy of the United Arab Emirates with regards to profitability derived from the sale of natural resources. Ultimately, due to the fact that these resources are non-sustainable, the economy is faced with a situation in which the rapid level of growth that it has experienced over the past several decades is not guaranteed into the indefinite future. Eventually, the resources of natural gas and/or oil will be exhausted. Alternatively, changes in technology could create a situation in which the United Arab Emirates has remaining resources of natural gas

The Responsibilities of Nursing Practitioner to Society Essay

The Responsibilities of Nursing Practitioner to Society - Essay Example While there is no uniformity as to the roles of students in particular institutions, there are roles that students in higher education would be under an obligation to play not only in their respective institutions but also in the society. These include but are not limited to the following. a. Dedicating all their efforts to furthering and attaining the highest levels of excellence for the better of the institution and society at large. As much as students in every other institution are expected to play this role, the responsibility is more pronounced for students in higher education. This is because they have more freedom which definitely comes with more responsibility as to their affairs. In this case, furthering their knowledge and academic excellence in particular fields is their ultimate responsibility all in an effort to make the institution and society better. b. Orienting other or new coming students to the system in the particular higher education institution they are in- more often than not, there will be new students or at least some individuals who are not conversant with the system of the institutions. While it would be possible for such individuals to be oriented to these systems with time, the students play a critical role in fastening the orientation process. This has the effect of stabilizing the institution and ensuring that all processes run smoothly. This also ensures quick implementation of the policies and other fundamental frameworks that exist to guide the smooth running of the institution. c. Contributing to improving the systems and structures of the institution in order to enhance efficiency- in many institutions, students play a very minute role in determining the systems within which they will be operating. However, this would be a bit farfetched as far as students in higher institutions are concerned.  

Indifference curve analysis Essay Example | Topics and Well Written Essays - 1500 words

Indifference curve analysis - Essay Example The indifference curve is a particular selection of such combinations of goods, from out of the plot area, and all combinations on an indifference curve represent the fact that the consumer derives the same amount of total utility from consumption. Since utility derived from variously combined two goods on an indifference curve is same; the consumer is said to be indifferent between various combinations of two goods and the curve carrying all such combinations is termed as the indifference curve. Normally, with desirable goods on both axes (say, apples and oranges) the curve has a certain shape, further from the origin when both quantities are positive than when one is zero. (Definition,2006)Convexity to the origin of the indifference curves is explained by the fact that as one consumes more of one good its overall utility diminishes and tendencies to replace it with other increase. An example could illustrate this construct: It has been stated above that indifference curve carries mostly hypothetical pairs of goods combination ,amongst which the consumer is indifferent.However,the consumer cannot purchase quite a few of these combinations due to two factors. One is the prices of the two goods and the other is his income or budget available for expenditure on these two goods. Budget is an unalterable constraint while prices can be taken care of by moving from one good to the other. Continuing with the example above, suppose each apple was priced at $2 and each orange at $2.5 and given the fact that the consumer had an unalterable budget allocated for purchasing these two goods at $ 50 we observe that the consumer could either purchase 25 apples and no oranges or 20 oranges and no apples in two situations of exhausting the entire budget. However in neither of these situations the consumer maximizes his utility as he is away from his indifference curve despite exhausting his budget. In fact these two point s represent the two extremes of the budget line and lie on the horizontal and vertical axes respectively. In the figure below the line formed by joining the points (0, 20) and (25, 0) is the budget line. Budget line forms a triangular area with the two axes. This triangular area is the area of feasible purchases. The budget line, and everything inside it, is called the "feasible set" or the "consumption opportunity set."(Modern,2006).All combinations of apples and oranges plotted in this triangular area can be purchased from out of the given budget. This area is depicted by red lines. All goods combinations falling out of this triangular area cannot be purchased as they would not fit in with the budget constraint. This are is depicted with blue lines.Thus budget line narrows down the choice available to the consumer. In case the consumer increases his budget for the two goods across the board (say consequent to

Anlysis of The Dechra PLC Essay Example | Topics and Well Written Essays - 1250 words

Anlysis of The Dechra PLC - Essay Example 36.6 million and ?11.7 million, respectively. The paper illuminates Dechra PLC’s investment, financing, and dividend payout trends in the recent years. Moreover, the paper will also conduct an in-depth analysis of the financing, investing, and dividend trends using tools such as standard deviation, averages and charts. Part 1: The company in the recent past has undertaken significant investments, changes in divided policy, and changes in its capital structure. Changes in capital structure In general, over the last five years the company has been experiencing increase in the indebtedness. In the year 2009, the company was indebted to a tune of 23.08 while in the year 2013 the indebtedness has swollen to 103.84 in just a span of five years (Dechra, 2013). This is not a good indicator in the financial statement because the more the debts the company the company has the worse its leverage ratio gets. The thumps rule requires that the ratio should not be higher than 1. That is to s ay that the debt to equity ratio should be 50:50. In the case of Dechra PLC., this is not the case the leverage ratio judging from the table below. In order to clear its debt and register a sound capital structure the company has embarked on an ambitious process to sell off its veterinary services wing at a cost of GBP 86.2 million with transaction costs and taxation on disposal cost expected to cost 0.9 million and 0.4 million respectively. The proceeds from these sales will be used to offset the debts of the company. This viable move will overhaul the financial structure of the company for the better and put its going concern concept back on track. Capital structure of Dechra PLC in the last five years Year 2013 2012 2011 2010 2012 Non current debt (millions) 103.84 114.05 56.08 17.76 23.08 Shareholders equity (millions) 174.62 103.68 98.33 86.23 80.69 Leverage ratio 1.68 0.909 1.753 4.855 3.496 Retrieved on 8 November 2013 from http://www.hl.co.uk/shares/shares-search-results/d/d echra-pharmaceuticals-plc-ordinary-1p/financial-statements-and-reports Changes in investment The company is strategically involved in various investment activities that will ensure that it commands a sizeable share of the pharmaceutical industry. One such investment is the acquisition of â€Å"Eurovet Animal Health B.V.† which was acquired on 5th of April, 2012. This acquisition is in line with the company expansion strategy. The strategy goes a long way to ensure that the company expands its foothold into the pharmaceutical market (Dechra, 2013). The other strategic investment that has been effected by the company is the successful exclusive worldwide licensing agreement with SCYNEXIS Inc. the exclusive license gives the company the authority to manufacture and commercialize SCY-641, a medication used in the treatment of KCS. This world right to produce this drug is a great achievement for the company that cements the company’s going concern concept. Changes in divide nd policy The company has been steadily increasing its dividend payout over the years judging by the financial reports in the last five years. It is worth noting that dividend policy is the discretion of the management of Dechra PLC. They have the freedom to settle on any kind of distribution policy whether stock repurchase, share split, or dividend policy (Booth & Maksimovic, 2001). It is worth noting that Dechra has over the years stuck to dividend payout as their default distribution

Art Criticism Term Paper Example | Topics and Well Written Essays - 750 words

Art Criticism - Term Paper Example One of Tooker’s most renowned painting, Government Bureau (1956) is a figurative portrayal of bureaucratic system: the viewer sees the depiction of a typical government office in the mid1950s’ America: walls painted light yellowish color, square pillars support the ceiling, pendant ball-shaped lamps, numerous desks arranged carefully in the office space with clerks peeping though the portholes in matte glass, and people waiting for their turn to be processed. As we look at the foreground, we see a man in a coat who is possibly waiting for his turn or observing the scene. It seems that he is the ‘newcomer’ who is a little confused by the arrangement of the office and numerous lines. However, as the glance shifts to the left, we identify another identical man standing farther. Then, looking at other people in the office, we see that all of them are identical: copies of men and women stand in queues or at the desks. On the other hand, clerks’s faces â⠂¬â€œ or their fragments visible though the holes in matte glass – are identical, too. Moreover, they are holding their hands over the call buttons â€Å"ready to summon the next client† (McKiernan 140). While the clients’ faces are hidden from the viewer, wary faces and hands over the call buttons are all the viewer can see of the clerks’ figures.

Anlysis of The Dechra PLC Essay Example | Topics and Well Written Essays - 1250 words

Anlysis of The Dechra PLC - Essay Example 36.6 million and ?11.7 million, respectively. The paper illuminates Dechra PLC’s investment, financing, and dividend payout trends in the recent years. Moreover, the paper will also conduct an in-depth analysis of the financing, investing, and dividend trends using tools such as standard deviation, averages and charts. Part 1: The company in the recent past has undertaken significant investments, changes in divided policy, and changes in its capital structure. Changes in capital structure In general, over the last five years the company has been experiencing increase in the indebtedness. In the year 2009, the company was indebted to a tune of 23.08 while in the year 2013 the indebtedness has swollen to 103.84 in just a span of five years (Dechra, 2013). This is not a good indicator in the financial statement because the more the debts the company the company has the worse its leverage ratio gets. The thumps rule requires that the ratio should not be higher than 1. That is to s ay that the debt to equity ratio should be 50:50. In the case of Dechra PLC., this is not the case the leverage ratio judging from the table below. In order to clear its debt and register a sound capital structure the company has embarked on an ambitious process to sell off its veterinary services wing at a cost of GBP 86.2 million with transaction costs and taxation on disposal cost expected to cost 0.9 million and 0.4 million respectively. The proceeds from these sales will be used to offset the debts of the company. This viable move will overhaul the financial structure of the company for the better and put its going concern concept back on track. Capital structure of Dechra PLC in the last five years Year 2013 2012 2011 2010 2012 Non current debt (millions) 103.84 114.05 56.08 17.76 23.08 Shareholders equity (millions) 174.62 103.68 98.33 86.23 80.69 Leverage ratio 1.68 0.909 1.753 4.855 3.496 Retrieved on 8 November 2013 from http://www.hl.co.uk/shares/shares-search-results/d/d echra-pharmaceuticals-plc-ordinary-1p/financial-statements-and-reports Changes in investment The company is strategically involved in various investment activities that will ensure that it commands a sizeable share of the pharmaceutical industry. One such investment is the acquisition of â€Å"Eurovet Animal Health B.V.† which was acquired on 5th of April, 2012. This acquisition is in line with the company expansion strategy. The strategy goes a long way to ensure that the company expands its foothold into the pharmaceutical market (Dechra, 2013). The other strategic investment that has been effected by the company is the successful exclusive worldwide licensing agreement with SCYNEXIS Inc. the exclusive license gives the company the authority to manufacture and commercialize SCY-641, a medication used in the treatment of KCS. This world right to produce this drug is a great achievement for the company that cements the company’s going concern concept. Changes in divide nd policy The company has been steadily increasing its dividend payout over the years judging by the financial reports in the last five years. It is worth noting that dividend policy is the discretion of the management of Dechra PLC. They have the freedom to settle on any kind of distribution policy whether stock repurchase, share split, or dividend policy (Booth & Maksimovic, 2001). It is worth noting that Dechra has over the years stuck to dividend payout as their default distribution

Climate Change Essay Example for Free

Climate Change Essay Climate change also known as global warming is a worldwide natural phenomenon that has threatened the existence of many plant and animal species as well as the human race. Because of the significant amount of greenhouses trapped within the earth’s atmosphere, the planet is on the verge of having erratic and unpredictable climate patterns. For the last decade, the world has witnessed the initial effects of climate change particularly during the Hurricane Katrina tragedy and the intensified drought in Africa. According to the â€Å"Intergovernmental Panel on Climate Change† (IPCC), in the future, the likelihood of experiencing worse conditions of flood, drought and â€Å"other forms of extreme weather† will be rampant. Eventually, this will only lead to more loss of life and the destruction of the biosphere (United Nations Environment Programme). The common green house gas that is emitted into the atmosphere is carbon dioxide (CO2) which is being produced at an alarming rate. During the industrial revolution, the CO2 emission was measured at 280 parts per million (ppm) but now in the modern age, the level of CO2 has reached 390 ppm and it is continuously increasing by 1. 5 to 2 ppm every year. Based on the research conducted by environmental experts, the temperature in the earth’s atmosphere should only be at 2 degrees Celsius in order for all life forms to tolerate the warmth or coldness of the atmosphere. Also, scientists disclosed that there is a â€Å"50 per cent chance of keeping to 2 °C if the total GHG concentration remains below 450 ppm† (United Nations Environment Programme). Given these data, it has been evident that the production of green house gases had greatly affected the dynamics of the environment. As a result, a set of related problems have surfaced such as amplified carbon emissions, dependence on fossil fuels and use of excessive natural raw materials and energy for infrastructures. In the contemporary world, fossil fuels have been considered as one of the essential elements needed to live a comfortable modern life. In its basic form, fossil fuels are not damaging but the moment they are burned that is the only time they become harmful because they produce carbon dioxide. More so, the quantity of CO2 yielded would depend on the fuel’s carbon content. For the production of a â€Å"unit of energy,† more or less ? of CO2 is generated from coal. According to the statistics, â€Å"fossil fuels supply 85%of the primary energy consumed in the United States and are responsible for 98% of emissions of carbon dioxide. † More so, a startling figure of 80% has been attributed to the â€Å"carbon dioxide emissions† of many Americans which is credited to the utilization of â€Å"coal and petroleum fuels. † Though the industrial sector is the biggest consumer of energy, it is not the highest producer of CO2 emission. Because of the dependence of the transportation segment in petroleum, it has become the number one emitter of CO2 (Energy Information Administration). Also, the commercial and residential sectors contribute to the energy consumption by being too reliant on electricity produced by fossil fuels. Given this circumstance, the US government had signed the Kyoto Protocol which is intended to dramatically lessen carbon emissions across the globe. However, the US withdrew from its commitment and since then its CO2 production had risen to â€Å"more than 15% above 1990 levels. † More so, former President Bush disclosed in 2001 that the US government would not ratify the Kyoto Protocol because it would only result to a financial crisis and other countries particularly the developing ones were not compelled to reduce their CO2 production. Furthermore, he mentioned that CO2 reduction would be more possible if it is done in a voluntary manner and â€Å"through the development of cleaner technologies† (BBC). Since little efforts have been implemented to stop the emission of CO2 and to break the dependence towards fossil fuels, the natural resources are rapidly depleting and the earth’s temperature is continuously rising. However, there is still hope for this worsening environmental situation. Many alternative methods and products that can be utilized in order to mitigate the effects and eventually stop climate change. There are three potential policies that can be implemented by every government or institutions in the world which are the following: (1) Transportation conservation; (2) Use of Biofuel; and (3) Building Efficiency. These policies can significantly address the issues concerning climate change if it will be solidly implemented by concerned organizations or government agencies and strongly supported by the public. Transportation conservation is a process that involves the act of minimizing the use of gas-powered vehicles that emit the harmful carbon gases. The policy concerning transportation conservation can be implemented in the community or national level in order to feel its utmost impact to people’s daily living and even in the environment. There are many ways on how to make this policy work. The promotion for the use mass public transit would be an initiative that will lessen the consumption of fuel gas thus carbon emissions. Based on statistics, there over 65% of the population drive alone, only 20% practices carpool, â€Å"5% walk, 3% work at home† and a shocking 7% uses the public transit system specifically in the states of Chicago and New York. Through this, an ordinary individual can save up an average of 700 gallons of gas annually which costs $1000 to $2000 (University of Oregon). Second, in order to minimize travel, people can opt to work at home (telecommuting) or close to their home. By adapting this lifestyle, people would be less dependent on the use of cars or any type of vehicles. More so, people can opt to walk or use a bike or any vehicle that does not require gas in order to go from point A to point B. Once this is implemented and carried out by thousands of people, it is definite that there will be a significant decline in the earth’s temperature. It has done before during World War II and is surely possible and doable in the modern era. Another solution would be to remove the dependence to fossil fuel gas. It is not easy to disregard the conveniences that people have grown into. But by seeking alternative ways to power the people’s vehicles, the earth’s atmosphere can still be salvage. Biofuel is a renewable energy that is harvested from renewable sources including biomass such as wheat and corn. Unlike fossil fuels, these natural resources can easily be produced in an environmentally-friendly way. The many benefits of using biofuel are â€Å"energy security, reduce greenhouse gas and pollutant emissions, improve vehicle performance, enhance rural economic development and, under the right circumstances, protect ecosystems and soils† (International Energy Agency 11). If biofuel will be imposed as the perfect alternative to gas, it will make a huge difference in resolving climate change. On the other hand, the consumption of energy of infrastructure also contributes in the increase of the releases of CO2. Usually, buildings in the US use up to 40% of energy and 70% electricity. Government and non-governmental organizations have started to campaign for the construction of green or smart buildings. This type of infrastructure focuses on the optimal use of the natural resources and energy for a â€Å"large-scale avoidance of greenhouse gas emissions and reduction in U. S. demand for fossil fuels† (Massachusetts Institute of Technology). To be able to build energy efficient infrastructures, certain green standards must be established. But first, owners of existing commercial buildings must be persuaded to modify their buildings to become energy efficient which will help them save more money and more profits (Klustner). Among the three mentioned potential policies on climate change, transportation conservation is the best and practical way to alleviate the effects of global warming. It is an easy and simple method that everyone can follow. However, in order for this policy to work, public support and implementation sustainability must be guaranteed. Works Cited â€Å"Biofuels for Transport: An International Perspective. † 2004. International Energy Agency. 23 March 2009 http://www. iea. org/textbase/nppdf/free/2004/biofuels2004. pdf â€Å"Building efficiency technologies. † 2009. Massachusetts Institute of Technology http://web. mit. edu/mitei/research/innovations/efficiency. html â€Å"Climate change: The big emitters. † 4 July 2005. BBC. 23 March 2009 http://news. bbc. co. uk/1/hi/sci/tech/3143798. st â€Å"Greenhouse Gases, Climate Change, and Energy. † May 2008. Energy Information Administration. 23 March 2009 http://www. eia. doe. gov/bookshelf/brochures/greenhouse/Chapter1. htm Klustner, Kevin. â€Å"The Six Degrees of Building Efficiency. † 5 September 2007. Greenerbuildings. com. 23 March 2009 http://www. greenerbuildings. com/feature/2007/09/05/the-six-degrees-building-efficiency â€Å"Saving energy in the Transportation Sector. † 1999. University of Oregon. 23 March 2009 http://zebu. uoregon. edu/1999/ph161/l24. html â€Å"What is Climate Change?. † N. d. United Nations Environment Programme. 23 March 2009 http://www. unep. org/themes/climatechange/whatis/index. asp

The Importance Of Having Good Communication Skills English Language Essay

The Importance Of Having Good Communication Skills English Language Essay Introduction Most of us know the importance of having a good communication skill if we want to have a successful career and enjoy a harmonious interpersonal relationship with people. But it is quite another story for us to practice it appropriately in our daily life. In this paper we focus on some necessary steps of acquiring a good communication skill which includes how to reduce communication noise, non-verbal communication, and suggestions to practice communication skill properly. I shall first present a communication event at the beginning. This event happened in a clinic between a dentist and a patient. Due to the dentists good understanding of verbal communication, and well-acquired non-verbal communication technique, he finally succeed in persuading his patient to accept dental treatment. Details on the analysis and related communication theories based on the event will be discussed in later sections. Mr Smith was an experienced dentist. Many of his previously satisfied patients became his loyal customers due to his excellent medical skill and thoughtful service. One day, a man dragged a little girl into his clinic. The girl was about 7 years old. An anxious expression was wearing on her small tearstained face. Her frightened eyes told Smith that she did really scare of being taken to see a dentist and her stiffed body showed that she would never be willing to accept any dental treatments. The girls father was at a loss for what to do to coax his daughter to accept treatment. Mr Smith smiled at the girl and approached to her, spoke to the girl in a gentle tone Darling, what makes you so scary? People hate dentist, so do I. Seeing a dentist hurts a lot, the girl answered with tearful eyes. Mr Smith knew it clearly that many children can not endure dental treatment due to fear. But he is experienced enough to cope with such problem. He explained the process of treatment in details i n a way that a child can understand in a mild tone. Mr Smith noticed that she has stopped shedding tears. He added If you behaved well during the treatment, you can choose a small toy to reward yourself for your great courage. Mr Smith smiled at her with a toy box waving in his hand. Thanks to the patience and kindness of Mr Smith, the girl finally accepted the treatment readily. Again he built a new good relationship with his patient. When we consider why and how Mr Smith wins his patients trust and loyalty, it is obvious that his success is inseparable from his distinguished communication skills. For supporting my viewpoint I will analyze Mr Smiths effective communication with related theories and authoritative opinions from authorities and books. Communication noise is an obstacle blocks the way of receivers receive our messages. Communication noise includes mechanical noise, semantic noise and psychological noise. Communication noise is something refers to have a profound impact on effective communication which influences the interpretation of conversations (http://en.wikipedia.org/wiki/Communication_noise December 2009). The basis of communication is the interaction between people. However the barriers built by communication noise prevent us from properly percepting others intentions during the interaction of a communication. How did Mr Smith deal with these noises? Firstly is the trouble brought by mechanical noise. Mechanical noise is actual physical interference with the signal (Mohan et al. 1997, p. 7). In dentist Mr Smiths clinic the main mechanical noise is the noise generated by the dental drill. As Mr Smith is a thoughtful man he offers a separated waiting room especially designed for his patients which decorated wi th lovely ornaments, so that the noise from the consulting room can be isolated. Thus, the quite environment made by Mr Smith can enable him to make a more effective communication with his patients. Secondly is the Semantic noise. Semantic noise is the study of meaning. (Mohan et al. 1997, p. 7) For our receivers can understand our messages fully. We should choose words carefully. The words should be chosen within the understanding ability of receivers that is simple but concise to the point. We must take our receivers age, gender, religion, education, career, culture, and cognition into consideration. Carl Rogers, based on his experience as a psychotherapist, contends that the major barrier to interpersonal empathy is our very natural tendency to judge, to evaluate, to approve (or disapprove) the statement of the other person or the other group (Nebell, 1991, P. 217) That is our interpretation of some words and phrases are tend to distort the meaning of the communication by nature. For avoiding distortion and misunderstanding, Mr Smith chose his words mainly according to his patients age. Mr Smith tried to use simple and short words to communicate with his little patient. We can infer that long and complex words can only confused the little girl. What is worse it may make her distorts the meaning. Since the girl has bias toward dental treatment. Mr Smith also avoided to describe the oral surgery in a professional way with terminology instead he use interesting and vivid analogy to let the girl understand that the surgery is good to her health and easy. Then on the basis of the girls cognition, he simply told what should the girl to do during the treatment. He use proper words wisely simplified the concept of dental treatment in her mind. Those words have made a great contribution to diminish the fear inside of the girl. Thirdly is the psychological noise. Psychological noise is use of language or other communication symbols can set up emotional barriers betwe en people. (Mohan et al. 1997, p. 7) Mr Smith judged according to a kids psychological interest and preference, he gave the little girl a small toy as a reward. In this way Mr Smith collapsed his patients emotional barriers. Moreover the lovely ornaments on the wall is also a kind of communication. They use their cute out-looking, vivid colors telling the patients that here is a warm cozy place. Theres nothing to be afraid of, thus calms nerves inside of the patients. In his little patients fathers eyes Mr Smith has offered her daughter considerate service. From the above analysis, we can reach to the conclusion that only when we minimize or reduce the three kind noise of mechanical noise, semantic noise and psychological noise, can we offer a clear access to send our messages to others and get matchable feedback from our receivers. Non-verbal communication involves a transmission of information via sigh language, gestures, facial expression or other forms of body language. (Mohan et al. 1997 P. 7). Most people understand the importance of communication skills in the social life. But when they practice it, they usually neglect their facial expression, tone, body language in non-verbal communication unconsciously. As a mater of fact, ones facial expression gestures and body language is really important, it can imply others his attitude. For express ourselves better, we need to lay emphasis on the way to achieve success in non-verbal communication. The following are some suggestions. First, putting yourself in others shoes is a good way to sense others feelings on the condition that youve been well observed others facial expression, gesture, tone and body language. Prophet Muhammad is related to have said that any one of us is not considered to be a believing person, until he/she does unto others what he/she wishe s they do unto him/hertheytheydountohim/( July 2008). In the event, Mr Smith judged from the facial expression and body language of his patient, such as tearstained face, stiffed body, frightened look. Those body language reveals lots of information to him, thus help him gets to know what do his patient worries about so that he can adjust his language, facial expression, body language and paralanguage accordingly to cater to the psychology needs and wants of his patient. Second, use your own facial expression gesture, tone and body language and some other paralanguage properly. Never take it for granted that people can always fully understand you at ease. Combine your paralanguage and body language with your words is crucial. In this aspect Mr Smith has made a good example for us. He used a series of facial expression tone, body language and words to communicate with his stubborn patient to talk her into accept dental treatment readily. Mr Smith uses his gentle tone and smile to relax the little girls mind at ease and with the words he selected he successfully convinced his little patient that the process of treatment is painless. Combine proper paralanguage with selected words can make Mr Smiths words sounds more acceptable and credible in the girls ear. Many research studies have been carried out on this point: Non-verbal communication has been extensively studied in the psychology and psychotherapy disciplines and has been shown to have a central effect on participants perceptions of an event. (Mark Gillian 2003 pp. 384 398). That is if you well used your eye movement and gestures and body languages in a non-verbal communication that can help you to yield the twice result with half effort! So I can say with sure that without Mr Smiths paralanguage and facial expression or other body language the outcome will be much worse, or even end up in failure. That kind of communication starts from the heart which can be more effective in achieving a satisfied outcome of communication. His smile, his friendly manner, and his gentle tone reinforced the effectiveness of sending his sincerity to others. In conclusion to this, if we want to express ourselves more clearly to dissolve others hostility and misunderstanding to the greatest degree. It is essential for us to sense others feelings. In other words the way to achieve success in non-verbal communication is not only rely on to have a better understanding through others body language facial expression and paralanguage, but also important for ourselves to properly used our sign language, facial expressions, gestures and body language to enable others feel easier or even comfortable in receiving our messages. Conclusion It goes without saying that communication is playing an important roll in keeping a good relationship with people and improving efficiency in our work. After all have been discussed, acquire a good communication skill is identified as you are able to put yourself into others shoes, to sense others feeling. To collapse the communication barriers which build by mechanical noise, semantic noise, psychological noise. Whats more, well used your facial expression, gesture, and body language will definitely enhance your chance of sending your message to your receiver correctly.